Public Relations Practitioners now have the choice of using traditional or modern communication tools.
Traditional tools include things such as newsletter, brochures, pamphlets, and more. Things that can be printed and handed out.
Today, their modern tools are electronic. Modern communication tools are easier, cost less, and reach a wider audience.
Instead of spending money on paper to print brochures and pamphlets, they can simply post something onto their website. They didn’t have to spend money on paper, ink, or pay the people to go around and hand them out.
Not only is modern cost effective, it reaches way more people. Posts can be shared all over the world and reach people in different countries whereas your brochure might just reach people on one street.
Dakota’s Blog 